Architecture Crush: The Bar Code Building

Near the banks of the Neva River in St. Petersburg, Russia, this trade complex by Vitruvius & Sons transforms the world’s most ubiquitous symbol of commerce—the bar code—into a powerful architectural motif. The rust-red steel building brightens an otherwise bleak urban setting. Vitruvius and Sons liven up this space by introducing a splash of color while playing with a post-modern symbol, the elongated windows which create the impression of a barcode. This barcode effect help to clarify the functional identity of the building, and at the same time they turn out a big portion of irony.

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