Architecture Crush: The Bar Code Building

Near the banks of the Neva River in St. Petersburg, Russia, this trade complex by Vitruvius & Sons transforms the world’s most ubiquitous symbol of commerce—the bar code—into a powerful architectural motif. The rust-red steel building brightens an otherwise bleak urban setting. Vitruvius and Sons liven up this space by introducing a splash of color while playing with a post-modern symbol, the elongated windows which create the impression of a barcode. This barcode effect help to clarify the functional identity of the building, and at the same time they turn out a big portion of irony.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: