theStudio Artist of the Week…

 

Heidi Lender, Photographer, Northern California

This week we are crushing on photographer Heidi Lender and her series Once Upon.

Artist Statement: What began as a self-imposed weekly photo assignment — “Stand on a bench. Make sure it’s Monday. Wear something pretty.” — transformed into this who-am-I photo-tale exploring the individual in various environments and apparel.

My past and paths now collide in this project – personal façade vs. private interior. Wardrobes and surrounding spaces are representations and reflections of who we are or who we purport to be. We explore, experiment and express the different aspects that are the ingredients of our individual, whether we are aware of it or not. Be it wild or controlled, we inevitably illustrate a part of ourselves.

The self-portrait series “Once Upon” whimsically plays upon this illustration. With a platform on which to stand, I investigate the host of personalities within, the layers that make up the self, the characters we hide, show, accept and reject, and the role that fashion and design play in molding those characters. My closet is colorful, a menagerie of clothes and accessories amassed on my journeys; though a collection untouched, unworn. Here, it has place and purpose. Headless self-portraits, piled with textures, lend a sense of objectivity, obscurity and freedom from identification.

For more on Heidi’s work visit her on the web. 

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